Why Don’t Younger Americans Vote?

In the lead-up to the 2020 presidential election, Taylor Swift's endorsement of the Harris-Walz ticket highlighted the importance of engaging younger voters. Swift's social media presence, particularly her Instagram post featuring her cat, aimed to resonate with the 18 to 29 age group, which has historically shown lower voter turnout. Despite the challenges, this demographic saw a significant increase in participation, with 50% voting in the election, an 11-point rise from the previous election cycle in 2016. The voting rights landscape for young Americans has evolved since the Voting Rights Act of 1965, which was influenced by the civil rights movement. However, many young voters have often taken their right to vote for granted, leading to lower engagement levels. Structural barriers, such as the difficulty of taking time off work or accessing polling places, have also contributed to this trend. Political parties have recognized the potential of young voters to expand their coalitions. As the population ages, issues that resonate with older voters have dominated political discourse, often sidelining the concerns of younger citizens. This shift in focus may be changing, as both major parties begin to acknowledge the importance of addressing the needs and interests of younger Americans. Ultimately, the increased turnout among young voters in 2020 signals a potential shift in political engagement. If parties continue to prioritize the voices of younger citizens, it could lead to more inclusive policies and a more representative electoral process in the future.