Las Vegas sees a decline in casual visitors amid rising costs

Las Vegas, known for its vibrant tourism industry, has experienced notable changes due to recent economic challenges. As inflation rises, many tourists find themselves facing increased costs during their visits. Reports indicate that the average price for hotel accommodations on the Las Vegas Strip was $203 in April 2025, up from $194 a year earlier. This price increase has prompted some visitors to question the affordability of a trip to the city. The decline in casual trips to Las Vegas has been significant. According to the Las Vegas Convention and Visitors Authority (LVCVA), there were approximately 3.39 million visitors in March 2025, marking a 7.8% decrease compared to March 2024. Furthermore, April recorded a 5.1% drop in visitors from the same month the previous year. Convention traffic, however, has remained stable, indicating a divergence in the types of tourism the city is experiencing. People are still drawn in for business and conventions, but leisure travel is wavering as visitors reassess their spending. Local business leaders have voiced concerns over decreasing consumer confidence. Steve Hill, CEO and president of the LVCVA, emphasized the importance of maintaining a balance between occupancy rates and pricing strategies. In past years, there was a mantra in Las Vegas of filling rooms at any cost, but economic pressures have led to a reevaluation of this strategy. According to industry insiders, tours around Las Vegas and its surrounding attractions, such as the Grand Canyon and Death Valley, continue attracting guests who seek diverse experiences beyond just the Strip. The combination of rising prices and declining visitor numbers suggests that Las Vegas may no longer be viewed as a bargain destination. Many past visitors are now taken aback at the cost of basic items, such as the $9 coffee reported by a U.K. tourist. Responses from visitors allude to a shift in expectations; individuals are more inclined to seek a balance between luxurious experiences and affordability. With the summer season approaching, local authorities are optimistic that there will be a resurgence in tourism as strategic adjustments are made in response to current economic realities.