Cartoon Network Website Redirects to Max
- Cartoon Network redirects website visitors to Max amid cost cuts.
- Parent company reports a significant net loss, driven by a write-down for cable TV networks.
- The move highlights a shift towards promoting the company's streaming service.
In a significant move reflecting its ongoing financial struggles, Warner Bros. Discovery (WBD) has officially closed the Cartoon Network website, redirecting visitors to a new landing page on its streaming service, Max. This decision follows the company’s alarming report of a nearly $10 billion net loss, largely attributed to a $9.1 billion write-down related to the declining value of its cable TV networks. The new Max landing page encourages users to subscribe to access episodes of popular Cartoon Network shows. A spokesperson for WBD emphasized the company's shift in focus towards platforms where consumer engagement is higher, such as social media and streaming services. While the website has been disabled, fans can still access Cartoon Network content through the Cartoon Network app and various TV provider apps on devices like Roku and Apple TV. The spokesperson reassured fans that the Cartoon Network channel will continue to air 11 hours of programming daily. Before its closure, cartoonnetwork.com provided full episodes, video clips, and free games related to popular shows like “Adventure Time” and “Teen Titans GO!” This shutdown follows the recent announcement that WBD will also discontinue the Boomerang streaming service, transferring its content to Max. These actions are part of a broader cost-cutting strategy as the company grapples with a 6% decline in second-quarter revenue, totaling $9.71 billion.