Garmin launches sleep tracker to challenge Whoop's market dominance

Garmin has introduced a new sleep tracking device called the Index Sleep Monitor, which is designed to be worn only during sleep. This launch follows a growing consumer interest in understanding both the quantity and quality of sleep. The device is aimed at individuals who may prefer not to wear traditional smartwatches at night, providing a solution for those who seek detailed sleep data without the burden of a device on their wrist while they rest. The Index Sleep Monitor fits around the upper arm and offers a comprehensive analysis of sleep, gathering data on duration, heart rate variability, breathing, blood oxygen levels, and skin temperature. Notably, it gives users an overall sleep score based on these metrics, combining factors such as sleep duration, stress, and sleep stages to offer insights into their sleep performance. Additionally, the device features a “smart wake alarm” which aims to wake users at the most optimal time for a refreshing start to the day. Garmin is positioning this new product as a direct competitor to Whoop, a brand well-known for its all-day wear band that tracks sleep and recovery metrics. The competition comes at a time when Whoop has recently faced criticism from users over new payment terms associated with their device. Furthermore, Garmin's launch follows an announcement from Polar, another fitness gadget company, which has indicated intentions to create a similar screen-free sleep tracker, reflecting a noticeable trend in the market towards devices that prioritize sleep monitoring without distractions from screens. This indicates an evolving landscape in health and fitness technology, as consumers increasingly seek products that allow for a focused approach to their health management without the interference of constant notifications.