JetBlue ends hot meals for economy on transatlantic flights
- JetBlue will replace hot meals with chilled items for economy class on transatlantic flights.
- This decision follows a successful trial run and is part of the airline's cost management strategy.
- The airline aims to enhance customer experience while restoring profitability and expanding premium offerings.
In a recent announcement, JetBlue revealed that it will no longer serve hot meals to economy class passengers on its transatlantic flights. This change follows a trial run during the summer on seasonal flights to Dublin and Edinburgh. The new core menu will feature only chilled items, such as overnight oats, crepes, frittatas, and various chilled lunch and dinner options. The airline aims to maintain high-quality meal standards while managing costs as part of its 'JetForward' strategy, which seeks to restore profitability after reporting a net income of $25 million in the second quarter of 2024, following a significant loss in the previous year. Additionally, JetBlue plans to open its first airport lounges at New York's JFK International Airport in late 2025, enhancing its premium offerings and loyalty program. This shift in service and the introduction of lounges reflect the airline's response to changing customer demands and the competitive landscape of air travel.