Tourism officials in Sussex launch advisory board to boost revenue
- Tourism officials in Sussex aim to boost revenue by £2.5 billion annually over the next decade.
- An advisory board has been appointed comprising members from local councils and tourism businesses.
- The initiative is expected to enhance the region's economy and promote inclusive growth across communities.
In Sussex, officials are taking significant steps to enhance the region's tourism sector, aiming to increase its revenue by £2.5 billion annually over the next decade. This initiative is spearheaded by the East Sussex, Brighton and Hove and West Sussex Local Visitor Economy Partnership (LVEP), which recently appointed an advisory board made up of various stakeholders from the tourism sector. The board's formation represents a collaborative effort from local authorities, private sector representatives, and tourism entities within Sussex, which is essential for aligning their goals and leveraging the region's unique assets. Tourism is a crucial part of Sussex's economy, contributing approximately £5 billion each year and supporting over 74,000 jobs, which constitutes 14% of total employment in the area. The board aims to increase tourism initiatives, promote events, and ensure that the economic benefits of tourism are distributed throughout the communities within the region. Mardi Roberts, the interim chair of the advisory board, emphasized the need to establish Sussex as a prominent tourism destination while celebrating its unique characteristics and resources. While many welcome the initiative, there are concerns from some local business leaders, particularly regarding the board's focus and inclusivity. Christina Ewbank, CEO of Eastbourne Chamber of Commerce, expressed her apprehension that the board could overshadow local efforts like VisitEastbourne. She called for a balanced approach that ensures representation across the entire region, spanning from Rye to Crowborough, to preserve local identities and achievements. These sentiments underscore the importance of a unified strategy while respecting the distinct characteristics of various areas within Sussex. Overall, the establishment of the advisory board signifies a strategic and concerted move towards revitalizing Sussex's tourism economy. It reflects a growing recognition of the tourism sector's potential to drive economic growth and support local employment. As the board begins its work, stakeholders will be monitoring its progress and seeking to ensure that all voices within the community are heard, thus fostering an inclusive approach to regional tourism development.