Gymshark opens first store in Dubai Mall this year
- Gymshark will open its first permanent store outside the U.K. at Dubai Mall by the end of this year.
- The store will be located on the ground floor of the world's largest mall, which had over 105 million visitors last year.
- This expansion reflects Gymshark's strategy to grow its international presence and cater to the Middle Eastern market.
Gymshark is set to open its first permanent store outside the U.K. at Dubai Mall towards the end of this year, marking a significant expansion for the gymwear brand. This new store will be located on the ground floor of the world's largest mall, which attracted over 105 million visitors last year. The opening follows Gymshark's recent growth, including the launch of localized ecommerce services in the Middle East, featuring a dual-language site and faster shipping options. The Dubai Mall store will be Gymshark's third retail location, following its flagship store in London and a recent opening in Westfield Stratford City. The founder and CEO, Ben Francis, expressed excitement about welcoming customers to the new store, emphasizing the brand's commitment to expanding its omnichannel strategy beyond the U.K. market. In addition to the new store, Dubai Mall is undergoing a massive expansion, with a $410 million investment aimed at adding 240 new retailers and food outlets. This expansion is part of a broader strategy to enhance the mall's appeal, which already includes attractions like the Dubai Aquarium and Underwater Zoo. The opening of the Gymshark store in Dubai signifies the brand's growing international presence and its focus on catering to the underrepresented gym-goer market. As Gymshark continues to expand, it aims to establish a strong foothold in the Middle East, further solidifying its global brand recognition.