DoorDash Adds Max Streaming to DashPass Membership

DoorDash announced on Tuesday the addition of Max streaming service to its DashPass delivery membership in the U.S., marking a significant expansion of benefits for its annual plan members. This new offering is the first to extend beyond the DoorDash platform, providing subscribers with access to the ad-supported tier of Max, which features popular shows like "House of the Dragon" and "The Last of Us," at no extra cost. Customers can also opt for the ad-free version of Max for a reduced rate of $10.99 per month, compared to the standard price of $16.99. The introduction of Max is part of DoorDash's ongoing effort to enhance the value of its $96 annual DashPass subscription. According to Chief Operating Officer Prabir Adarkar, this new streaming benefit is designed to help budget-conscious consumers save money on both their streaming and food delivery needs, equating to a total value of $240. This move aligns with a broader trend among delivery and subscription services to offer additional perks to attract and retain customers. DoorDash's initiative follows similar strategies by competitors, such as Instacart's recent partnership with Peacock to provide streaming benefits to its Instacart+ members. Other companies, including Verizon, have also begun bundling streaming services with their offerings, reflecting a growing trend in the industry. As the market for bundled streaming services continues to evolve, DoorDash's integration of Max into its DashPass membership highlights the increasing importance of value-added services in customer retention and satisfaction.