FCC Moves to Regulate AI in Political Advertising Amid Election Concerns

The Federal Communications Commission (FCC) has taken a significant step by advancing a proposal that mandates political advertisers to disclose their use of artificial intelligence (AI) in broadcast television and radio advertisements. This initiative, however, faces uncertainty regarding its implementation before the upcoming November presidential election. FCC Chairwoman Jessica Rosenworcel emphasized the public's right to know if AI is utilized in campaign ads, highlighting the growing trend of political candidates experimenting with generative AI tools. Following a narrow 3-2 vote, the proposal will enter a 30-day public comment period, succeeded by a 15-day reply period, before the commissioners finalize the rule. Despite the urgency expressed by Rosenworcel, the timeline raises questions about whether the regulations can be enacted in time for the election, which is just over three months away. Opposition to the proposal has emerged from within the FCC, particularly from Republican Commissioner Brendan Carr, who argues that the rules could lead to confusion among voters and create inconsistent regulations. He, along with other critics, believes that the proposal intrudes on the Federal Election Commission's jurisdiction and could complicate the electoral process. In contrast, advocacy groups like Public Citizen support the FCC's initiative, warning of the potential dangers posed by political deepfakes in upcoming elections. Meanwhile, some Republican senators are pushing legislation to prevent the FCC from implementing these new rules, as over one-third of states have already established their own regulations concerning AI in political campaigns.