Amazon aims to rival SpaceX with new Kuiper satellite launch

On June 23, 2025, an Atlas V rocket took off from Florida's Cape Canaveral Space Force Station, successfully carrying 27 satellites as part of Amazon's Project Kuiper into low-Earth orbit. This mission, known as Kuiper 2, doubled the number of operational satellites for Amazon, bringing the total to 54. With the launch, Amazon solidifies its position in the competitive race to provide broadband internet through satellite technology. The project is a response to Elon Musk's SpaceX Starlink, which already has significant market presence. Amazon has invested over $10 billion in Project Kuiper, aiming to create a comprehensive network comprised of 3,236 satellites. The objective is to ensure high-speed internet access globally, focusing on underserved areas where traditional internet service providers have not ventured. This marked launch comes just a week after an attempt was scrapped due to complications with a rocket booster, showcasing the importance of swift execution in the satellite deployment schedule. Amazon has outlined plans to achieve half of its satellite launches by mid-2026, adhering to Federal Communication Commission regulations. To realize this goal, a series of roughly 80 launches are already scheduled, covering various rocket types, including eight more Atlas V rockets, 38 on the forthcoming Vulcan Centaur, and additional rides with Blue Origin and even SpaceX. Although the path ahead poses challenges from an established competitor like Starlink, Amazon's substantial retail presence and financial resources provide a potential advantage in securing market share. The Kuiper project aims to utilize a satellite manufacturing facility in Kirkland, Washington, producing five satellites per day with hopes of activating its first customer terminals by year's end.