Samsung revives freebies for Galaxy phone buyers in the U.S

In the U.S., Samsung has reintroduced a new rewards program for Galaxy phone buyers with the launch of its latest Galaxy S25 series, including the S25 Edge. This promotional offer diverges from the previous 'Samsung Boost' initiative that catered exclusively to U.K. shoppers. The new U.S. offer, while not as extensive as its U.K. predecessor, still provides appealing incentives for customers purchasing specific Galaxy devices, aiming to enhance consumer satisfaction through various free subscriptions. Each model comes with tailored offerings that include entertainment subscriptions and creative software. The devices in this promotional lineup include the Galaxy Z Fold 6, Galaxy S25 Ultra, S25 Edge, and Galaxy Tab S10 Ultra, each featuring distinct benefits. Notably, Galaxy Z Fold 6 purchasers can enjoy three months of Peacock Premium and six months of SiriusXM, while buyers of the Galaxy S25 Ultra and S25 Edge will receive similar subscriptions along with additional access to Gemini Advanced. Moreover, Galaxy Tab S10 Ultra buyers will also benefit from a one-year subscription to Goodnotes. As Samsung prepares for the upcoming releases of the Galaxy Z Flip 7 and Fold 7 later this summer, there is speculation that even more attractive offers may soon be announced, potentially matching the generosity of the earlier U.K. Boost scheme. Historically, Samsung has rewarded U.K. shoppers with free products and services, such as tablets, headphones, and watches, which underscores the difference in marketing strategies based on geographic preference. U.S. trade-in values have also been reported to be higher compared to U.K. valuations, indicating an understanding of regional customer trends. Overall, this strategy reflects Samsung's ongoing efforts to remain competitive in a rapidly evolving smartphone market while catering to the preferences of its customer base across different regions. While there may be concerns among U.S. shoppers about the lesser value in free subscriptions compared to the U.K. offerings, it is clear that Samsung continues to adapt its marketing strategies in response to consumer feedback and competitive landscape.