Spotify claims it can outshine YouTube in video podcasting
- Spotify has over 300,000 video podcasts available on its platform.
- Daniel Ek is targeting video podcasters to compete with YouTube.
- Ek aims to demonstrate that Spotify's payouts can exceed those of YouTube.
In a recent event at Spotify's Los Angeles headquarters, CEO Daniel Ek spoke to video podcasters about the company's ambition to become a leading platform for video podcasts. Ek noted that Spotify has been working to enhance its video content for nearly a decade, resulting in over 300,000 video podcasts currently available on the platform. The rise in overall video consumption, which is outpacing audio-only listening, presents Spotify with an opportunity to challenge YouTube's dominance in this space. Ek emphasized that Spotify's new engagement-based payouts could attract content creators from YouTube, despite their skepticism and concerns over losing existing audiences. He is confident that the payout figures will convince partners of Spotify's potential in video podcasting.