Fresno launches initiative to combat retail crime during holidays

In the United States, specifically in Fresno, California, a collaborative initiative named Operation Christmas Presence was launched on November 27, 2024. This effort was organized by the Fresno Police Department, the Fresno County Sheriff's Office, and the California Highway Patrol with the aim of addressing the surge in retail crime typically associated with the holiday shopping season. This event began a week before Thanksgiving, heralding the start of one of the busiest times of the year for consumers and, unfortunately, for criminals who often target unsuspecting shoppers. The roots of Operation Christmas Presence date back to 1997 when these three law enforcement agencies joined forces to better protect holiday shoppers. The initiative is a response to rising concerns over safety during a period when shopping centers are filled with individuals who may be vulnerable to theft and other crimes. Recent trends indicate that criminals are increasingly active during the holiday season, prompting a resolute stance from local law enforcement agencies. Assistant Sheriff Ryan Hushaw has made it clear that those who consider preying upon holiday shoppers will face rigorous consequences for their actions. Technological advancements have played a role in enhancing the capabilities of law enforcement. As highlighted by Interim Fresno Police Chief Mindy Casto, the department now has access to numerous private and public cameras that can be utilized for monitoring and investigating shopping areas. This increased vigilance is intended to serve as both a preventive measure and a response strategy during the busy shopping days leading up to the holidays. Finally, in addition to heightened police presence, shopping centers like River Park are ensuring additional security measures are in place. These include having security guards readily available to assist shoppers who may require guidance or protection. Shoppers are encouraged to remain vigilant, with recommendations to shop in groups, use well-lighted parking spaces, and be mindful of their personal belongings. The proactive measures taken by law enforcement and shopping center management aim to foster a safer shopping environment as the holiday season escalates.