Eden Project faces declining visitor numbers amidst fragile recovery in tourism

In the wake of pandemic lockdowns, tourism in the UK, specifically in the regions of Devon and Cornwall, has shown signs of recovery, though progress remains fragile. As of early 2025, there are indications of increased interest in local attractions, as February half-term visitor numbers indicate a hopeful rise in consumer spending. Notably, the Eden Project reported a substantial initial increase for the year, suggesting a positive momentum that could benefit the entire tourism sector. However, overall visitor numbers for major attractions remain significantly below pre-pandemic figures, highlighting ongoing challenges. In 2024, the Association of Leading Visitor Attractions (ALVA) reported that out of twelve key sites in Devon and Cornwall, only a few have outperformed their 2019 visitation figures. Iconic destinations like Haldon Forest, St Michael's Mount, and Tintagel Castle were exceptions, whereas attractions such as Tate St Ives experienced steep declines in visitor numbers, with up to a 37% drop. This disparity raises concerns about the stability of the tourism sector and its reliance on the ongoing recovery from the pandemic. Economists attribute the subdued recovery to the lasting economic effects of Covid-19, compounded by the cost-of-living crisis which affects consumer spending habits. While interest from visitors has seen a resurgence, actual attendance figures at local attractions reflect a complex and slow recovery process. Job losses and cuts in various attractions due to increased operational costs and inflation further complicate the outlook for the industry. Industry experts are cautious yet optimistic, noting that consumer enthusiasm for day trips remains strong, and there is an ongoing commitment to develop new attractions and enhance visitor experiences. In light of these developments, stakeholders in Devon and Cornwall's tourism sector must navigate the challenges presented by fluctuating visitor numbers and economic pressures. Continued investment in attractions and proactive marketing strategies will be crucial in promoting the region’s unique offerings and sustaining the recovery momentum. Balancing these factors will determine the future vitality of tourism in Devon and Cornwall, where resilience and adaptation are key to long-term success.