Chanel celebrates 110 years by recreating its iconic atelier in a stunning palace
- Chanel celebrated its 110-year anniversary by recreating its atelier inside the Grand Palais during Paris Couture Week.
- The haute couture collection featured earthy tones and nature-inspired designs, with a focus on craftsmanship.
- This show marked the last collection from the Chanel Design Studio before Matthieu Blazy takes over as the new creative director.
In early July 2025, Chanel hosted a significant haute couture show in France, marking the brand's 110-year anniversary. The event took place inside the newly restored Grand Palais, where the iconic Chanel atelier was recreated, signifying a blend of the house's rich history with modernity. This extravagant setting highlighted the enduring legacy of Coco Chanel's vision of women's luxury and liberation from restrictive fashions such as corsets. At the show, renowned guests, including Penélope Cruz and Naomi Campbell, witnessed a display of intricate craftsmanship and design, featuring earthy tones and nature-inspired motifs. The haute couture collection embodied the ethos of Gabrielle Chanel, showcasing a subdued palette with an emphasis on techniques like handwork and embroidery. The pieces represented the changing seasons and various natural symbols, underscoring the house's commitment to quality and craftsmanship. This final collection designed by the Chanel Design Studio, which included the creative input of former directors Karl Lagerfeld and Virginie Viard, was deemed a farewell to their era. The event spotlighted wheat as a motif—symbolizing prosperity—and featured innovative reimaginings of classic Chanel pieces, which were praised for their elegance and fit. As the brand transitions into a new era with Matthieu Blazy as its new creative director beginning in October 2025, the atmosphere at the show was nostalgic yet hopeful. The collection was described as a reflection of both the house's roots and its future direction, with guests expressing anticipation for the upcoming season under Blazy's leadership. The collection effortlessly combined classic styles and modern trends, showcasing Chanel's continued influence in the fashion industry. In celebrating 110 years, Chanel not only showcased its storied history but also reinforced its commitment to craftsmanship and innovation. The Grand Palais served as an extraordinary backdrop for this historic event, cementing Chanel's position as one of the leading luxury fashion houses in the world. With a reported revenue of $18.7 billion for 2024, Chanel's ability to blend tradition with modernity was evident throughout the show, ensuring that the legacy of Coco Chanel continues to thrive in contemporary fashion.