Sabrina Reilly takes charge at ADLM amid market development challenges

On December 10, 2024, the Association for Diagnostics & Laboratory Medicine (ADLM) announced the appointment of Sabrina Reilly as the new chief membership and market development officer. Reilly, a Certified Association Executive, brings with her 20 years of extensive experience in membership, marketing, communications, and corporate relations within global healthcare associations. Her past roles include vice president of membership and marketing at the Business Group on Health, where she successfully developed and implemented a member acquisition strategy, yielding over $6 million in annual dues revenue. Prior to that, she held a similar position at the Association for the Advancement of Medical Instrumentation. There, she was instrumental in developing a member growth and engagement strategy that resulted in a nearly 50% increase in total membership. Reilly has also been recognized for her efforts in recruiting high-profile technology and global medical device companies to the organizations she has served. Her track record indicates a strong capability in enhancing membership dynamics and organizational reach. In her new role at ADLM, Reilly will sit on the executive leadership team and concentrate on elevating the association's growth and enhancing its market presence. Her efforts will focus particularly on retaining existing core members while strategically acquiring new members from fields related to laboratory medicine. Mark J. Golden, the CEO of ADLM, praised her experience, stating that she would empower the organization to broaden its reach and contribute to the improvement of population health. Reilly expressed excitement about taking on the responsibilities at ADLM, emphasizing the privilege of this opportunity to serve and contribute to the mission of better health through the advancement of laboratory medicine. Since its inception in 1948, ADLM has strived to promote the interests of professionals in laboratory medicine by facilitating programs that foster scientific collaboration, knowledge sharing, and innovation in the sector. With Reilly's leadership, ADLM aims to further its initiatives and ensure the sustained engagement of its membership base.