Mattel Expands Barbie Line with Inclusive Dolls

Toy manufacturer Mattel has announced the launch of its first-ever blind Barbie doll and a Black Barbie with Down syndrome, furthering its commitment to inclusivity within its iconic Fashionista line. The blind Barbie, developed in collaboration with the American Foundation for the Blind (AFB), features tactile clothing, including a satiny pink blouse and a textured ruffle skirt, designed for accessibility. The doll also comes with a white-and-red cane, sunglasses, and a unique eye gaze that reflects the experience of individuals with visual impairments. The introduction of the blind Barbie is part of Mattel's ongoing efforts to represent diverse communities. Eric Bridges, CEO of AFB, expressed excitement about the collaboration, emphasizing the importance of creating a doll that accurately depicts the experiences of those with blindness or low vision. The doll's packaging will also include braille writing, enhancing its accessibility for visually impaired children. In addition to the blind Barbie, Mattel is releasing a Black Barbie with Down syndrome, developed in partnership with the National Down Syndrome Society. This new doll features a braided hair texture, a key request from the Black Down syndrome community. The initiative aims to promote representation and inclusivity, with statements from community members highlighting the positive impact of these dolls on children with disabilities. Mattel's move to diversify its Barbie line follows years of criticism regarding traditional beauty standards. Since 2016, the company has introduced dolls with various body types and abilities, reflecting a broader understanding of self-expression and belonging in today's society.