Samsung updates millions of Galaxy phones to retain users

Samsung is enhancing its security measures to retain users amidst competition from Apple and Google. The company is implementing a strategy similar to Apple's, focusing on creating a secure ecosystem that encourages users to stay within its brand. This includes requiring users to create a Samsung account to access its app store, thereby increasing the reliance on Samsung's services. The new security features, part of the Knox system, will be expanded across various Galaxy devices, including the S series, A series, and Tab S series running One UI 6. These updates will introduce functionalities like Passkeys and Knox Vault, aimed at protecting sensitive data and enhancing user trust in the Samsung ecosystem. Samsung's approach also involves a Trust Chain, where connected devices monitor each other for security threats, providing notifications and sharing actions to block potential attacks. This interconnected security system is designed to make users feel more secure across all their Samsung devices, regardless of the operating system. By deepening the security layers and creating a seamless experience, Samsung hopes to make switching to another brand less appealing. The company recognizes that the convenience and security of its ecosystem are significant factors for users when considering a change in devices, mirroring strategies that have proven successful for Apple over the years.