BMW App Helps Drivers Decide When to Switch to Electric Cars
- BMW has developed an app to help drivers of petrol and diesel cars determine when to switch to electric vehicles.
- The app analyzes 200 journeys to calculate how many could have been completed in an EV without stopping to charge.
- This innovation aims to make the transition to electric cars more accessible and convenient for drivers.
BMW has introduced a new feature in its MyBMW App called 'Electric Vehicle Analysis,' aimed at helping combustion engine car owners assess the suitability of transitioning to an electric vehicle (EV). This tool allows users to simulate how an all-electric BMW would fit their driving habits by analyzing real-world fuel economy data collected from the app's 'My Trips' section. The initiative is part of BMW's strategy to encourage more consumers to invest in its premium EV offerings. The app's analysis will evolve to include evaluations of vehicle downtime, long-distance travel, and charging infrastructure, providing a comprehensive overview for potential EV buyers. However, it currently lacks a financial breakdown to help users understand when an EV might become more cost-effective compared to traditional petrol or diesel vehicles. Dirk Wiedmann, BMW's senior vice president, emphasized that many customers have yet to experience the integration of electric vehicles into their daily lives. This development comes as car manufacturers face increasing pressure to boost EV sales to comply with the UK government's Zero Emission Vehicle (ZEV) Mandate, which requires 22% of all sales to be electric by the end of 2024. With EVs currently representing only 16.8% of the new car market, many brands are struggling to meet these ambitious targets, risking substantial fines for non-compliance. The automotive industry is witnessing a significant shift as it adapts to these regulatory changes.