TKO Group Acquires PBR, On Location, and IMG for $3.25B
- TKO Group is acquiring Professional Bull Riders, On Location, and IMG from Endeavor Group.
- The deal is valued at $3.25 billion and will enhance TKO's presence in the premium sports sector.
- This acquisition is projected to be finalized in the first half of next year, allowing TKO to expand its portfolio.
In a significant move within the sports entertainment industry, TKO Group, which oversees WWE and UFC, is set to acquire Professional Bull Riders, On Location, and IMG from Endeavor Group. Announced on October 24, 2024, this acquisition is valued at $3.25 billion, reflecting TKO’s commitment to expanding its influence in the premium sports market. The acquisition includes a financial component where Endeavor will receive approximately 26.14 million common units of TKO Operating Co. Additionally, Endeavor will subscribe for an equal number of TKO's Class B shares upon completion of the deal. As a result, Endeavor is anticipated to retain around 59% of TKO's equity, with existing shareholders possessing the remaining 41%. This strategic move is in line with TKO's broader corporate strategy to enhance its portfolio and reach a diverse audience in sports entertainment. This acquisition reflects the growing trend of consolidation within the industry as companies seek to leverage synergies between different sports and entertainment entities. Furthermore, TKO Group has announced a significant share repurchase program of up to $2 billion, indicating confidence in its financial position and future growth prospects. The transaction is expected to close in the first half of 2025, marking an important milestone for TKO and its stakeholders.