Jordy Freed builds community for music creators and connects them with resources

In the United States, Jordy Freed, who initially pursued a career as a jazz musician, transitioned into music marketing and was pivotal in connecting artists with industry resources. Starting his journey as a jazz publicist, he worked for Blue Note, where he recognized a gap in audience knowledge about performances. His interest shifted towards marketing, eventually leading him to establish a business within Blue Note which forged essential partnerships. In 2016, Freed collaborated with Sony to open Sony Hall in Times Square, aiming to blend creativity with business in the music industry. As he ascended to a more significant position, Freed discovered that creativity within business strategies was a primary focus at Sony. His approach emphasized the need for individuals who could navigate both corporate environments and the creative arts effectively. Freed's vision for the future of music involves creating a community that fosters collaboration among artists. He stresses that while Sony does not create music, its role is to act as a connector of creators, ensuring they have access to necessary resources. Freed believes that artists possess both artistic integrity and commercial viability, a balance that is crucial for today's music landscape. As Freed continues to lead initiatives that align artists with corporate strategies, he remains committed to removing barriers that hinder creativity. By investing in relationships with creators and evolving business models, he aims to redefine how music is marketed and experienced, inviting more participants to engage actively in the evolving music community.