YETI Launches NFL Team Gear and Cowboys Partnership

YETI has launched a new collection of licensed products for all 32 NFL teams, coinciding with the NFL kickoff. This collection will be available exclusively in the U.S. through YETI's website, retail stores, and select Stadium Shops. Additionally, YETI has formed a significant partnership with the Dallas Cowboys, becoming the official cooler and drinkware brand for the team. YETI drinkware will be featured throughout Cowboys Stadium and in Pro Shops across Texas. The company’s president, Matt Reintjes, emphasized the alignment between NFL fans' loyalty and YETI customers' passion. YETI recently opened a retail store near Arrowhead Stadium, enhancing its presence in the NFL market. The Cowboys are set to begin their season with an away game against the Cleveland Browns, marking a strategic moment for YETI to capitalize on its partnership. YETI is not only focused on product sales but is also committed to building a global brand. The company has shifted its strategy from working with independently owned partners to consolidating around its strongest partners. This approach aims to drive innovation and enhance the desirability of YETI products. In the second quarter, YETI reported a 15% increase in net sales, with significant growth in coolers and equipment. The company is optimistic about the second half of the year, planning to expand its retail presence to 24 stores, including its first international location in Calgary. This growth reflects YETI's strong brand partnerships and community engagement efforts.