WWE teams up with Hulk Hogan's beer brand for a multi-year deal

In the United States, WWE has partnered with Hulk Hogan's Real American Beer, marking a significant collaboration as WWE transitions its flagship program to Netflix. The multi-year agreement will showcase the beer brand during WWE's Monday Night Raw, which is set to debut live on Netflix. This collaboration comes as Hogan, a 71-year-old Hall of Famer, enters the beer industry after co-founding the brand in June 2023. Although Hogan has no prior experience in alcohol, the brand is touted as one of the fastest-growing light beer brands, currently available in 20 states. Hogan expressed his enthusiasm for this partnership, stating his desire to bring pride to America through the beverage. Notably, despite being associated with a beer brand, Hogan has been sober since the end of 2022, emphasizing his commitment to abstaining from alcohol. The partnership also involves WWE taking a minority stake in Real American Beer, aiming to promote the brand significantly across all episodes of RAW, including strategically placing its logo on ring mat corners. The brand's simplistic message focuses on bringing people together, emphasizing a connection through shared experiences around beer. The logo features Hogan in a patriotic theme, showcasing his physique and aligning with his public persona as a fervent supporter of American values. This deal not only marks Hogan’s entry into the brewing industry but aligns with WWE's expansion into new revenue streams as they embrace digital platforms like Netflix. WWE's decision to showcase a light beer that boasts an alcohol content of 4.2 percent can be seen as part of a growing trend where icons from the wrestling world venture into the beverage scene, joining figures like Stone Cold Steve Austin and Dwayne Johnson. Austin has already established his beer brand, while Johnson has successfully launched his tequila line, further demonstrating the potential for WWE superstars to establish profitable businesses in the alcohol industry. This collaboration could redefine how WWE engages its audience and explores merchandise opportunities beyond traditional offerings.