Beyoncé's Song Highlights Kamala Harris's Campaign

Katy Perry has extended an invitation to Vice President Kamala Harris to use her latest single, “Woman’s World,” in her campaign, although Harris has not yet accepted the offer. The role of campaign songs has evolved into a significant aspect of election politics, serving as a means for candidates to shape their public identity and convey their beliefs. As noted by Jonquilyn Hill in Vox, Harris’s association with prominent artists like Beyoncé may reflect her strategic approach to campaigning. The significance of a campaign song extends beyond its lyrics; it encapsulates the candidate's persona and the messages they wish to communicate. Harris’s choice of songs, particularly those by high-profile Black women, raises questions about the narratives she aims to project. Her previous campaign song, Mary J. Blige’s “Work That,” contrasts sharply with Beyoncé’s more serious “Freedom,” highlighting a spectrum of tones that Harris navigates in her campaign. Harris’s playlist, rich in dance music from various artists, underscores a blend of joy and acknowledgment of the nation’s complex history. This musical selection not only aims to engage voters but also reflects a commitment to addressing serious issues while maintaining a sense of hope and resilience. However, the juxtaposition of the light-hearted nature of her campaign with the gravity of songs like “Freedom” has sparked discussions, particularly among younger voters. As Harris continues her political journey, transitioning from various roles to her current position, her musical choices may play a pivotal role in shaping her narrative and connecting with the electorate.