Aegon appoints Michele Bareggi as Chief Strategy Officer in The Hague, Nov 2024

On September 13, 2024, Aegon announced the appointment of Michele Bareggi as Chief Strategy, Transformation and Growth Officer, effective November 1, 2024. With over 25 years of experience in the financial services sector, including a significant role at Athora, Bareggi is expected to bring valuable insights and leadership to Aegon’s Executive Committee. Lard Friese, Aegon's CEO, expressed his enthusiasm for Bareggi's joining, highlighting the importance of his expertise during a transformative period for the company. Aegon aims to leverage its international experience and local partnerships to enhance its operations in various markets, including Spain, Portugal, China, and Brazil. The company is focused on creating value through insurance joint ventures and asset management partnerships, which are crucial for its growth strategy. Bareggi's role will be pivotal in steering these initiatives and aligning them with Aegon's overarching purpose of helping individuals lead fulfilling lives. The announcement also comes with a backdrop of potential challenges, including economic uncertainties and regulatory changes that could impact Aegon's operations. The company has outlined various risks associated with its business, including market volatility, changes in customer behavior, and operational risks related to technology and data security. These factors necessitate strong leadership and strategic direction, which Bareggi is expected to provide. Overall, Michele Bareggi's appointment is seen as a strategic move to enhance Aegon's capabilities in navigating the complexities of the financial services landscape while remaining committed to its mission and values.