Mohawk Chevrolet's TikTok Series Features GM CEO in Detroit

Mohawk Chevrolet, a dealership based in New York, has gained significant attention on TikTok for its comedic series titled "The Dealership." The latest episode, "Mohawk Goes To Corporate," showcases a visit to Detroit where the team pitches a rebranding concept for the Chevy Silverado. Drawing inspiration from the popular TV show The Office, the nearly six-minute video features a humorous exchange between Mohawk's Grace Kerber and General Motors CEO Mary Barra, highlighting the dealership's creative approach to marketing. In the episode, Kerber humorously argues against the use of silver in the Silverado's branding, stating, "Why do we not need silver? Because silver does not equal gold. And the Silverado is gold." The video captures the lighthearted atmosphere of the visit, with Barra engaging with the Mohawk team and contributing to the playful narrative. Grace Kerber expressed her excitement about the collaboration, stating, "We were so honored to be invited by Chevrolet to visit GM headquarters. Meeting Mary was such a cool experience; she was so kind and fun to shoot with." The positive reception of the episode reflects the dealership's innovative marketing strategy and its ability to connect with a broader audience through social media. Owner Andy Guelcher praised his team's efforts, noting that their work on "The Dealership" series has garnered millions of views. He expressed gratitude for the opportunity to collaborate with GM and looks forward to future projects that continue to engage viewers.