Tricia Warwick Champions Bergerac's Tourism Impact at World Travel Market
- Visit Jersey's CEO, Tricia Warwick, will speak at the World Travel Market in London.
- The event gathers thousands of tourism industry professionals and offers opportunities for networking.
- The promotion of Jersey through TV series like the reboot of Bergerac is expected to enhance its tourism appeal.
A tourism chief highlighted the benefits of participating in a significant trade show event in London as a means to elevate Jersey’s profile. At this annual World Travel Market, which attracts thousands of professionals from the tourism sector globally, Visit Jersey's CEO, Tricia Warwick, is set to discuss how television and film influence tourism, particularly focusing on the recent reboot of the TV show Bergerac. This reboot, filmed partly on Jersey, is expected to air in early 2025. The event provides a platform for Visit Jersey to showcase the island and build relationships with key customers through various activities, including a hosted breakfast and panel discussions. Warwick’s insights aim at demonstrating how set-jetting can positively affect tourism, emphasizing the strategic steps being taken to promote Jersey effectively during this important industry gathering.