Joey Chestnut skips 2024 Labor Day hot dog contest

Joey Chestnut, a renowned competitive eater, faced a significant change in his participation in hot dog eating contests due to a brand deal with Impossible Foods, which offers plant-based hot dogs. This partnership led to his exclusion from the 2024 Nathan's Famous Fourth of July Hot Dog Eating Contest, a decision made by Major League Eating (MLE) after Chestnut chose to represent a rival brand. MLE had previously made accommodations for him, but this new development was deemed unacceptable. Despite this setback, Chestnut was allowed to compete in a Labor Day hot dog eating contest aired by Netflix, titled 'Unfinished Beef.' In this event, he faced off against his longtime rival, Takeru Kobayashi, under rules similar to those of the Nathan's contest. The competition required both eaters to consume as many hot dogs and buns as possible in a 10-minute timeframe, with a prize of $100,000 at stake. During the Labor Day contest, Chestnut achieved a remarkable feat by breaking his personal record, consuming 83 hot dogs, while Kobayashi managed to eat 66. This performance not only showcased Chestnut's skills but also highlighted the competitive spirit between the two eaters, who have a long history of rivalry. Chestnut expressed his excitement about surpassing the 80 hot dog mark, attributing part of his success to the motivation he receives from competing against Kobayashi. The event underscored the ongoing evolution of competitive eating and the impact of brand partnerships on traditional contests.