Idaho salon owner loses customers after labeling Trump supporters as racist

In the United States, specifically in Idaho, beauty salon owner Tiffney Prickett of Voiage Salon in Coeur d’Alene has reported a significant drop in her clientele following her outspoken criticism of supporters of former President Donald Trump. After the November election, Prickett posted a TikTok video where she referred to Trump supporters as 'racist, homophobic, and misogynistic,' citing a personal incident where a longtime client demanded a refund for gift cards. This individual, who had received services at the salon for over 15 years, felt uncomfortable returning. Prickett reflected on her experience, stating that she was 'suffering the consequences of my own action' and acknowledged the risks involved in publicly voicing her beliefs about human rights and equality. In essence, Prickett expressed comfort in losing clients who hold opposing political views, asserting that she would prefer to work elsewhere than compromise her values by maintaining a client base that supports political stances she opposes. In a follow-up video, she further lamented the loss of another client who was also a Trump supporter. Situations like this highlight the increasing polarization around political affiliations in the United States and how these divisions can impact businesses and personal relationships. Salon owners, much like Prickett, often walk a fine line between maintaining their client base and staying True to their beliefs, especially in a climate where politics intersects closely with personal identity and values. Ultimately, her stance reflects a broader conversation about integrity and the societal consequences of politically charged discussions in everyday business interactions.