KLM Celebrates 105th Delft House Launch in Amsterdam

In the Netherlands, KLM has unveiled its 105th Delft miniature house, a tradition that has been ongoing for 72 years. Each year, a new house is presented to business class passengers at the end of long-haul flights, with this year's model being a replica of 'The House on the Three Canals,' a historic building in Amsterdam. The unveiling coincides with the airline's birthday on October 7, and this year is particularly significant as Amsterdam prepares to celebrate its 750th anniversary in 2025. The selection process for the new house involves a committee that narrows down options before presenting them to KLM's president and CEO, Marjan Rintel. The Delft houses have gained immense popularity, with many travelers choosing KLM specifically to receive one. They have become a status symbol among frequent flyers, contributing to customer loyalty and satisfaction. The airline has also created a walking tour of the houses, allowing enthusiasts to explore them further. Notably, only one province in the Netherlands, Flevoland, has yet to be represented in the collection. KLM's approach stands out in an industry focused on cost-cutting, as the airline continues to invest in this unique gift. The houses not only serve as collectibles but also enhance the emotional connection between the airline and its passengers. This year’s unveiling is part of a broader strategy to maintain customer engagement and loyalty, ensuring that these cherished gifts remain a staple of the KLM experience. As KLM continues to innovate and celebrate its heritage, the Delft houses will remain a beloved tradition for travelers, reinforcing the airline's commitment to customer satisfaction and cultural representation.