Mongolia's New Olympic Outfits for Paris 2024
- Mongolia has introduced its new Olympic outfits for the upcoming Paris 2024 Games.
- The outfits have garnered significant attention and are being compared to those of major brands.
- This reflects a growing interest in national uniforms as a form of cultural expression.
As the Paris 2024 Olympics approach, Mongolia's national uniforms have emerged as a standout favorite among internet users, eclipsing established brands like Lululemon and Ralph Lauren. The outfits, designed by Ulaanbaatar-based label Michel&Amazonka, feature intricately embroidered vests, pleated robes, and accessories that draw inspiration from traditional Mongolian attire. The designs were unveiled earlier this month and have since gone viral on social media platforms, particularly TikTok. The uniforms showcase a blend of contemporary fashion and Mongolian heritage, incorporating the national colors of blue, red, and white, along with traditional patterns and motifs, including the "Soyombo" symbol from the national flag. Female athletes will don ceremonial earrings and embroidered bags, while male flag-bearers will sport an archery hat, belt, and traditional boots. The meticulous craftsmanship is evident, with each outfit taking an average of 20 hours to create, as reported by the Mongolian National Olympic Committee. Social media reactions have been overwhelmingly positive, with fashion and sports commentators praising the designs. Style writer Ryan Yip declared, “They just won the Olympics before it even started,” in a TikTok video that garnered over 2 million views. Other users echoed similar sentiments, highlighting the intricate detailing and thoughtful design of the uniforms. Michel&Amazonka, founded by sisters Michel and Amazonka Choigaalaa, previously designed outfits for Mongolia's teams at the Beijing 2022 Winter Olympics and Tokyo 2020 Summer Olympics, where the country achieved notable success. The anticipation surrounding their latest creations signals a promising representation of Mongolian culture on the global stage.