Shoplazza joins forces to empower Balkan merchants

In Sofia, Bulgaria, from April 29 to 30, 2025, the Balkan eCommerce Summit served as a significant gathering for eCommerce professionals, attracting over 2,300 attendees from 23 different countries. This event showcased the growing importance of digital commerce in the Balkan region and offered numerous networking opportunities for participants. Shoplazza, a prominent global SaaS eCommerce platform, represented a key player in this summit by collaborating with Power Commerce and Monri Payments to present an innovative solution tailored to the distinct needs of local merchants. The partnership aimed to streamline online operations and support the growth of businesses across the Balkans. Stefan Alexiev, the Head of Partnerships at Shoplazza, emphasized the initiative's goal of simplifying eCommerce for local merchants by delivering effective tools and services. The joint effort featured Shoplazza's comprehensive cloud-based platform, which includes shipping solutions, omnichannel capabilities, and local payment processing through Monri, while also supporting various regional languages and currencies. In addition to the eCommerce solution, Power Commerce contributed their specialized applications, localized technical support, and training programs specifically designed for the region. This collaborative effort not only highlighted the strengths of each partner organization but also addressed the rising demand for efficient digital commerce solutions in the Balkan market. The expo hall at the summit was bustling, featuring over 100 exhibitors, including notable global brands like Amazon, Mastercard, and DHL, which showcased products and services geared towards enhancing the eCommerce landscape. Ultimately, the successful summit signals a pivotal moment for the eCommerce industry in the Balkans as it underscores the collective commitment towards fostering growth and adapting to the rapidly changing digital marketplace. By effectively addressing the unique requirements of the region's merchants, the collaborative initiatives presented at this summit have the potential to significantly impact the trajectory of eCommerce within the Balkans. The event not only provided a platform for showcasing new solutions but also established vital connections that may lead to transformative changes in the regional eCommerce sector.