Alexis Ohanian launches women’s soccer show on X

X CEO Linda Yaccarino announced the launch of a new video tab feature, similar to TikTok's endless scroll, alongside an exclusive reality series called The Offseason. This series, produced by Alexis Ohanian and featuring soccer star Midge Purce, will premiere on October 18 and follows 11 national women’s league soccer players during their off-season in Miami. The show aims to provide an unfiltered look into the players' personal lives and relationships, enhancing the platform's content offerings. The announcement follows a recent gathering of X partners and clients, highlighting Yaccarino's efforts to attract advertisers and content creators amid challenges posed by the platform's ownership under Elon Musk. The new video tab and series are part of a broader strategy to pivot towards video content, competing with established platforms like YouTube. In addition to The Offseason, Ohanian and Yaccarino promoted the women's track event Athlos, which is set to be streamed live from New York City. This event reflects the ongoing commitment to elevate women's sports on the platform, aligning with the launch of the new video features. Yaccarino's email also hinted at upcoming exclusive content and safety advancements for users, indicating a proactive approach to enhance the platform's appeal. The collaboration with notable producers and the focus on women's sports signal a significant shift in content strategy, aiming to retain and grow the user base while addressing advertiser concerns.