01C introduces Amara, revolutionizing 3D worldbuilding with voice commands

In London, the startup 01C has launched Amara, a platform designed to help game developers and virtual production teams create editable, physics-aware 3D environments using voice prompts. This innovative tool streamlines the process of worldbuilding, enabling users to generate environments quickly and modify assets simply by using natural language commands. The outcome can be exported directly into popular game engines such as Unity and Unreal, addressing the longstanding bottlenecks in creative workflows often faced by production teams. CEO Ashkan Dabbagh emphasized the platform’s role in restoring the creative flow by allowing creators to bring their ideas to life instantly and seamlessly. The company’s founders, Ashkan Dabbagh, Rupert Aspden, and James Elkin, initially met at the National Film and Television School, where they combined game engine technology with AI models to improve creative production processes. Their first version of the platform served as a proof of concept, generating approximately $40,000 in monthly recurring revenue before evolving into the current iteration, Amara 2. This next-generation platform is focused on 3D worldbuilding and is currently in the pilot phase with several studios. The team is working to scale their product and expand their engineering team, which includes researchers trained at leading institutions like Oxford. Amara distinguishes itself by enhancing consistency within complex scenes while significantly reducing file sizes and compute resource requirements. This reduction addresses a common challenge in the industry: enabling creators to produce large-scale worlds without diminishing their creative momentum. Dabbagh articulated a vision for the platform extending into various industries, including film, simulation, marketing, and interactive storytelling. He noted that the technology allows for real-time adjustments, helping filmmakers immediately block out shots in a virtual set generated by Amara. In a landscape where productions can take years and cost enormous amounts of money—like Grand Theft Auto 6, which reportedly exceeded $1 billion—Amara presents a promising alternative for virtual production. This revolutionary approach can enable storytelling deliverables to be realized faster than ever before, positioning the startup as a potential beacon for future advancements in creative technologies. With a solid focus on ensuring clean data sourcing and copyright compliance, 01C aims to create an asset library that supports users in safe and legal worldbuilding without infringing on existing copyright protections.