Saudi Arabia focuses tourism efforts on Aseer province

Saudi Arabia has been seeking to diversify its economy and reduce its dependency on oil revenues, and one of its main strategies involves the promotion of tourism. In this context, the province of Aseer, located in the southwestern corner of the country, stands out as a key area for tourism development due to its rich cultural heritage and stunning natural landscapes. Aseer is home to numerous archaeological villages, scenic mountains, and unspoiled beaches, making it an ideal destination for both domestic and international tourists. The village of Rijal Almaa, nestled in the misty mountains of the Aseer region, serves as a prime example of the area’s cultural significance. This historic village, known for its traditional clay and stone architecture, was formerly inhabited by the Tihama Asir tribes. Today, it has transformed into a vibrant marketplace where local tribespeople gather to sell their products, including traditional crafts and locally-produced honey. Despite being uninhabited, Rijal Almaa attracts visitors eager to experience its unique heritage and scenic beauty. The weather in Aseer is also a significant draw for tourists. With summer temperatures rarely exceeding 32 degrees Celsius, it provides a refreshing escape from the extreme heat commonly experienced across much of Saudi Arabia, especially in the hotter summer months. This climate, combined with the region's natural beauty, makes Aseer a compelling destination for outdoor adventure activities, historical exploration, and cultural experiences. As Saudi Arabia continues to invest in tourism, the province of Aseer is poised to play a crucial role in the country's ambitious plans to develop its tourism sector. The government has allocated substantial resources to enhance infrastructure, promote local attractions, and raise awareness of the region's unique offerings. As it moves forward with these initiatives, Aseer is expected to attract a growing number of visitors, contributing to the country's overarching goal of creating a diverse and sustainable economy based on tourism.