Jean-François Bouchard Documents Hidden Subcultures in Cuba

Jean-François Bouchard has been exploring Cuban culture for 30 years, discovering vibrant subcultures often unknown to outsiders. In 2021, he photographed young Cubans engaged in expressive activities, challenging the misconception that personal expression is stifled in Cuba. Participants like Felix, who teaches Japanese bondage, and Katy, who posed with a cigar, exemplify the progressive changes among the youth. This project, titled 'The New Cubans,' highlights the struggles of daily life in the country, as many of the individuals photographed have emigrated. Bouchard's work reveals a stark contrast between the traditional architecture frozen in time and the progressive spirit of the Cuban youth. Unlike the past, Cubans today are more connected to global trends, including LGBTQ+ rights. The presence of modern influences signifies a shift in cultural dynamics, as these young individuals seek to amplify their identities through art and social media. Despite the challenges facing Cuba, Bouchard's series portrays a vibrant subculture eager for personal expression. The realization that many subjects have left the country underscores the high stakes of pursuing a career in the arts within the current socio-economic climate. Ultimately, Bouchard's photography serves as a reminder of Cuba's complex identity and the desire for liberation, far removed from the simplistic narratives often presented about the nation.