Ken Bruce shares advice for younger BBC DJs on self-promotion
- Ken Bruce has over 50 years of broadcasting experience and began his career in hospital radio in the 1970s.
- He emphasizes the importance of authenticity and genuine connection with the audience for younger BBC DJs.
- His advice comes at a time when Radio 2 is losing listeners, highlighting the need for DJs to focus on their craft.
Ken Bruce, a seasoned broadcaster with over 50 years of experience, has shared insights on self-promotion for younger BBC DJs. He emphasizes the importance of authenticity and connection with the audience, drawing from his own journey in radio. Bruce's career began in hospital radio during the 1970s, where he learned the significance of engaging with listeners genuinely. His warm demeanor and self-deprecating humor have contributed to his success, especially as he continues to thrive after leaving the BBC. As Radio 2 faces declining listener numbers, Bruce's advice serves as a reminder for emerging DJs to focus on their craft rather than self-promotion. He believes that a genuine approach will resonate more with audiences than constant self-referencing. His experience highlights the evolving landscape of radio broadcasting and the need for new talent to adapt while maintaining their authenticity.