Feb 7, 2025, 5:39 PM
Feb 7, 2025, 1:18 PM

Netflix raises prices again, frustrating subscribers in the UK

Highlights
  • Netflix's subscription prices in the UK have increased for Standard and Premium plans.
  • Users have expressed frustration and threatened to cancel their subscriptions.
  • The company cites the need for investment in programming and value delivery as reasons for the hike.
Story

Recently, Netflix, the prominent streaming service, announced a price increase for its subscribers in the United Kingdom, sparking outrage among its user base. The Standard plan now costs £12.99 per month, up by £2 from its previous rate of £10.99. The Premium plan, which allows for viewing on up to four devices in 4K resolution, has also seen an increase, bringing it to £18.99 per month after a £1 rise. This price hike follows increases in multiple territories, including the United States and Canada, where subscription adjustments were reported less than a month prior. Netflix justified the decision by stating it aims to reinvest in programming and enhance value for its members. This announcement coincides with the anticipated return of several popular shows like Stranger Things and Squid Game, suggesting that the company is gearing up for a competitive 2025. Netflix had recently experienced a remarkable boost in subscriptions, ending 2024 with over 300 million users, thanks to a crackdown on password sharing which had been affecting revenues in prior years. However, the elevated subscription costs have drawn substantial criticism from users dissatisfied with the current range of offerings on the platform. Many subscribers expressed their frustration on social media platforms, with numerous users declaring their intentions to cancel their subscriptions due to the lack of compelling programming to justify the increased cost. A significant portion of the customer comments pointed out a perceived decline in Netflix’s content quality, with several users claiming there hasn't been sufficient

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