Pop Icons Mobilize Young Voters for the 2024 Election

In a strategic move to engage younger voters, the Harris campaign recently released a video featuring pop star Chappell Roan’s song “Femininomenon.” The video juxtaposes Vice President Kamala Harris with former President Donald Trump, emphasizing a need for a “femininomenon” in the political landscape. Although Roan has not officially endorsed a candidate, her music could energize her fanbase and benefit Harris's campaign, particularly in reaching the elusive Gen Z demographic. The importance of celebrity endorsements in this election cycle cannot be overstated, as both major candidates have struggled to connect with younger voters. A Democratic strategist noted that the age gap between candidates and Gen Z has posed challenges for both Biden and Trump. Harris's campaign has already garnered support from influential pop icons like Ariana Grande and Demi Lovato, who boast millions of followers on social media, making them key players in mobilizing young voters. Charli XCX has also made waves for her support of Harris, famously referring to the Vice President as “Kamala IS brat” in a viral post. This endorsement aligns with Charli's own branding as the “it girl” of the summer, further amplifying Harris's visibility among younger audiences. Additionally, Olivia Rodrigo has shown her support for Harris, emphasizing the need for liberty and justice, which resonates with the values of many young voters. As the campaign progresses, the potential impact of these pop stars on Harris's electoral success remains to be seen, particularly as they seek to inspire a new generation of voters.