Slaw Dog claims victory at inaugural Wienie 500 race

On Friday, May 23, 2025, a unique and highly anticipated race took place at the Indianapolis Motor Speedway involving six Oscar Mayer Wienermobiles, known as the Wienie 500. This event was organized by IndyCar and coincided with Carb Day, the final day of practice ahead of the Indianapolis 500. The Wienermobiles raced on the iconic 2.5-mile track, drawing attention because of their unconventional design, which sports a long wheelbase that limits agility during turns but is perfect for straight stretches. The event attracted nearly 80,000 fans, eager to witness this whimsical competition. Each Wienermobile represented different regions, and the vehicle representing the Southeast, known as Slaw Dog, ultimately emerged as the winner. The race saw several lead changes throughout its two laps, with Slaw Dog making a near photo-finish pass to claim victory just before crossing the finish line, narrowly ahead of the Wienermobile from Chicago. The race was described by Sarah Oney, co-pilot of the New York Wienermobile, as a historic moment in hot dog history as it was the first time all six Wienermobiles had assembled at the Speedway for an event. The buildup to the Wienie 500 highlighted Oscar Mayer’s tradition of using these fun promotional vehicles, which have been in operation since 1936. While they may not be built for speed, the race was designed to celebrate the spirit of competition and the kickoff of the summer hot dog season. This lighthearted event succeeded in engaging fans and showing the fun side of motorsports while showcasing the Wienermobiles as goodwill ambassadors for Oscar Mayer. The event concluded with an enthusiastic celebration, capturing the essence of a quirky and enjoyable racing culture that appreciates both speed and humor, In conclusion, the Wienie 500 served as a reminder of how creativity can intertwine with traditional events like the Indianapolis 500, injecting new life and pizzazz into motorsports. It highlighted the power of nostalgia and innovation, merging a beloved food brand with the thrilling atmosphere of car racing, and setting a precedent for future promotional events. With the continued presence of the Wienermobiles on the road, Oscar Mayer not only promotes its products but also keeps the novelty alive and adds a joyful spin to American culture.