Matt Walsh's documentary breaks records in 2024 box office

Matt Walsh's documentary, released on September 13, 2024, has quickly become a significant success, grossing $9 million within its first ten days. The film, a mockumentary, critiques the concepts of diversity, equity, and inclusion, which Walsh describes as a form of 'brainwashing.' In its second weekend, the film expanded to 1,600 theaters and earned over $2.5 million, maintaining a position in the box office top 10. Walsh celebrated the film's performance, noting it has earned three times its production budget and ranks among the top political documentaries of the last decade. The film features various DEI experts, who were compensated for their participation, highlighting the financial incentives surrounding discussions of race and diversity. Walsh's undercover work at a dinner event, where he served as a waiter, revealed the high costs associated with attending such events, with tickets priced at $2,500. This particular segment has gained significant attention online, contributing to the film's viral status. Notably, Robin DiAngelo, an author featured in the film, publicly expressed her discontent, claiming she was misled about the film's intentions. She believed she was participating in a project titled 'Shades of Justice,' only to find out that the film aimed to discredit anti-racist educators. This controversy adds another layer to the film's narrative and public reception. Overall, 'Am I Racist?' marks a pivotal moment for DailyWire, being their first theatrically released film. The success of this documentary follows Walsh's previous work, 'What Is A Woman?', which gained traction in 2022, indicating a growing interest in politically charged content in the current media landscape.