Samsung unveils a $26,999 115-inch Mini LED TV

In August 2025, Samsung launched its impressive 115-inch QN90F Neo QLED 4K TV, a product that had been first announced at the CES event earlier in the year. Positioned as one of the giant television options in the market, it boasts advanced Mini LED technology that aims to enhance viewing experiences through improved brightness and color range. At a staggering price tag of $26,999, the television is targeted towards affluent consumers who prioritize high-end home entertainment. Notably, the television features an unusual design with minimal feet, suggesting that consumers might prefer wall mounting as a more aesthetic option for their display setup. This extraordinary launch highlights a growing trend in the television market where larger screen sizes and enhanced display technologies are becoming highly sought after. Samsung's investment in developing cutting-edge television technology reflects their commitment to remaining at the forefront of the industry amid growing competition. Other electronics brands are expected to respond with their own large-format TVs as they vie for market share, intensifying the competition for premium television products. The launch aligns with consumer trends shifting towards better home entertainment systems, particularly in the context of people spending more time at home due to various factors such as remote work and streaming services. Consumer reactions have so far indicated that while the high price might limit the immediate market, those in the market for high-end electronics and home theater systems may view this investment as worthwhile. The television is equipped with features that could justify the cost, such as superior picture quality and advanced smart TV capabilities, which could open new avenues for entertainment experiences. Samsung's decision to encourage wall mounting due to the minimalist feet design also points to a trend of home aesthetic preferences, where neat and sophisticated viewing arrangements are favored. As more and more people continue to embrace updated technologies in their living spaces, premium products like the QN90F provide insights into evolving consumer needs and shape expectations around high-end televisions. With this launch, Samsung is poised to set new benchmarks in the multimedia experience consumers seek from their televisions, suggesting that comfort and visual performance will continue to take precedence in consumer electronics for years to come.