Taco Bell launches live más drive thru cam tour in multiple states

In the United States, Taco Bell has initiated a new marketing stunt called the Live Mas Drive-Thru Cam. This campaign started on December 3, 2024, in Los Angeles and will continue with stops in Middleburg Heights, Ohio; Cookeville, Tennessee; Houston, Texas; and Wauchula, Florida. The drive-thru cam is designed to create a unique and memorable experience for customers by allowing them to capture selfies while picking up their orders. It is part of Taco Bell's promotional activities leading up to their return to the Super Bowl advertising stage after a three-year hiatus. By putting the focus on fan interactions instead of celebrity endorsements, Taco Bell aims to celebrate the unique moments that characterize its brand. Only Taco Bell Rewards members can participate in this photo shoot initiative by scanning a QR code that triggers a series of photos taken of them at the drive-thru. These digital photos are then sent directly to their email addresses, providing customers with a keepsake of their experience. The marketing team at Taco Bell, led by Chief Marketing Officer Taylor Montgomery, emphasizes the importance of fan engagement, stating that the campaign intends to spotlight genuine moments shared by customers. The tour of the drive-thru cams is planned to last until December 19, 2024, with each city hosting the cam for three days. The move is indicative of a broader trend in fast food marketing where brands seek to enhance customer experience through interactive and socially sharable initiatives.