Samsung partners with Perplexity AI to enhance Galaxy features
- Samsung is reportedly finalizing a deal to integrate Perplexity AI with its Galaxy devices.
- Prior to this, Samsung primarily relied on Google Gemini for its Galaxy AI features since the launch of Galaxy S24.
- This collaboration could mark a revival of Bixby and enhance competitiveness against other tech giants like Apple.
In South Korea, Samsung has relied on Google Gemini since the launch of its Galaxy AI on the Galaxy S24 series in 2024. However, reports emerged that Samsung is in discussions to partner with Perplexity AI. This potential partnership, as noted by Bloomberg, could lead to Perplexity AI being preloaded on the upcoming Galaxy S26 series, set to release next year. Samsung is anticipated to make a significant investment in this initiative, marking a strategic move aimed at enhancing its technological capabilities and reducing dependency on Google. The relationship between Samsung and Perplexity AI is expected to allow Samsung to incorporate advanced AI features into its devices, possibly leading to a resurgence of its virtual assistant, Bixby. Previously, Samsung had downplayed Bixby's role in favor of using Google’s technology, and the integration of Perplexity could very well mark a turn in the company's approach to AI. This involvement is particularly timely as the tech landscape grows increasingly competitive, especially against major rivals like Apple, which is also attempting to enhance its AI features but is reportedly struggling with improvements to Siri. With the potential integration of Perplexity AI, Samsung hopes to increase its market share by delivering a more sophisticated set of features to its customers. Although Motorola has already started using Perplexity AI in some capacity, Samsung's deeper integration is likely to provide a more seamless experience across its galaxy consumer devices. The anticipated announcement regarding this collaboration might occur within this year, reflecting Samsung's urgency to solidify its position in the AI market before its competitors. Finally, both companies stand to benefit from this partnership. Samsung aims to reclaim interest in its assistant technology, while Perplexity AI could achieve higher visibility and utility through a major brand like Samsung. The tech community is keenly watching how this partnership could reshape consumer expectations and experiences in the area of AI technology across mobile platforms.