Bertrand Piccard's 1,650 Profit Strategies for Sustainable Growth
- Bertrand Piccard argues that sustainability can be profitable and should not be seen as a burden.
- He emphasizes the need for collaboration between innovators and public authorities to promote sustainable solutions.
- By demonstrating the profitability of sustainable practices, they can gain traction in the market and benefit the economy.
In a recent discussion, Bertrand Piccard emphasized that sustainability can be profitable and should not be viewed as a burden. He advocates for a shift from a quantitative economy, characterized by excessive production and waste, to a qualitative economy that prioritizes environmental protection through efficiency. Piccard highlighted various methods to reduce energy costs, such as recovering lost heat from factories, which can lead to significant savings. He also pointed out the importance of connecting innovators with public authorities to facilitate the adoption of sustainable solutions. Despite the potential benefits, there is a prevailing perception that transitioning to sustainable practices will be costly and require sacrifices. Piccard argues that by demonstrating the profitability of these solutions, they can gain traction in the market, ultimately benefiting startups and the broader economy. He calls for increased awareness and interest in sustainable technologies, which are currently seen as niche options, to drive their adoption and integration into everyday practices.