Aug 11, 2024, 12:00 AM
Aug 11, 2024, 12:00 AM

Review of Team USA's Auto Racing-Outfits

Highlights
  • Team USA's closing ceremony outfits are inspired by auto racing, featuring designs reminiscent of Toyota firesuits.
  • A designer from Toyota shares insights on the new outfits, discussing their aesthetics and relation to the racing world.
  • Overall, the reaction to these outfits highlights a unique blend of sport and style at the Olympics.
Story

Ralph Lauren's recent unveiling of Team USA's outfits for the upcoming Summer Olympics in Paris has generated significant buzz, particularly for the uniforms set to be worn during the closing ceremony. The standout ensemble features a striking white denim design adorned with bold lettering, patches, and racing stripes, reminiscent of classic motorsports attire. This resemblance has not gone unnoticed, with NASCAR's official Instagram account acknowledging the similarities. Mandy Underwood, a seasoned marketing professional in the motorsports industry, expressed her admiration for the design, highlighting its alignment with current fashion trends. Underwood, who manages branding and licensing for Toyota Racing, noted the incorporation of popular elements such as bomber jackets and nostalgic patches. Each athlete's jacket includes a sport-specific patch, adding a personalized touch that reflects contemporary fashion sensibilities. Underwood emphasized that patches are currently a significant trend, making the uniform's design particularly relevant. She pointed out that the aesthetic choices mirror those found in Toyota's racing gear, which often features white suits with vibrant branding. Underwood praised the uniform's racing-inspired elements, suggesting that it aligns closely with her own design philosophy. As the Olympics approach, Underwood believes that the uniform's design positions Team USA favorably, stating, "Going into Paris, you want to be ahead of the game." The blend of nostalgia and modernity in the uniforms showcases Ralph Lauren's ability to innovate while paying homage to the rich history of motorsports fashion.

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