Walmart launches initiative to empower small U.S. businesses

In an effort to bolster small business growth, particularly those producing American-made goods, Walmart introduced its 'Grow With US' initiative. Announced in early 2024, this program aims to provide crucial training, mentorship, and resources to U.S. small business owners. The initiative reflects Walmart's increasing commitment to supporting small enterprises, which are vital to the economy and account for over 60% of the retailer's U.S. suppliers. This program is part of a broader strategy by Walmart to simplify the process for small business owners, helping them navigate retail complexities and successfully market their products on a national platform. Aligned with similar programs globally, such as Vriddhi in India and Crece con Walmart in Mexico, the 'Grow With US' initiative emphasizes the company's mission to aid small businesses through various support mechanisms. During the fiscal year 2024, about two-thirds of Walmart's total product spend was directed toward items produced in America, reinforcing the retailer's focus on partnering with local suppliers. The small businesses play a critical role in providing unique and diverse products to Walmart, enhancing the shopping experience for consumers. Applications for Walmart's annual Open Call event, which gives small businesses the chance to pitch American-made or American-grown products to Walmart and Sam's Club merchants, were set to open on June 24, 2024, with the event occurring in October. This initiative continues to highlight Walmart's proactive approach in fostering local entrepreneurship, as well as its recent backing of U.S. companies like Milo's Tea Company, which recently inaugurated a new manufacturing facility in Spartanburg, South Carolina, as part of a $200 million expansion. Overall, the 'Grow With US' initiative not only signifies Walmart's dedication to small business growth but also showcases its broader commitment to supporting American-made products in a time when many businesses face challenges related to tariffs and supply chain complexities. As the largest retailer in the world, Walmart's actions can have far-reaching implications for the retail landscape and the overall economy, directly impacting communities across the United States.