Elon Musk promises to make games great again with new AI studio

Recently, Elon Musk, a prominent figure in the tech and gaming sectors, declared his intention to establish an AI-based game studio through his company xAI. This announcement came as Musk engaged in discussions regarding the direction of the gaming industry, which he perceives as being influenced by ideological trends that he and others criticize as 'woke.' Musk, who is known for his affinity for gaming, emphasized the need to 'make games great again,' indicating a possible return to more traditional gaming values. While the gaming industry has seen significant advancements in AI technology, its application in game development remains controversial. Many developers and gamers have rejected the use of AI in storytelling and art creation, which raises questions about the potential reception of Musk's studio and its projects. xAI has secured substantial funding—reportedly $6 billion in Series B funding—and is valued at around $40 billion, positioning it competitively against established industry giants such as Electronic Arts, with a market cap of $43 billion. Yet, the success of Musk’s venture remains uncertain given his limited experience in game development. Notably, Musk’s personal gaming preferences include popular titles like Cyberpunk 2077 and Diablo 4, suggesting that the direction of the new studio's game design may reflect his tastes. As discussions continue, the gaming community awaits further details about how this initiative might unfold, particularly in terms of gameplay and storytelling elements involving AI.