Dec 13, 2024, 12:23 PM
Dec 13, 2024, 12:23 PM

Morrisons cafés reveal major change that could shock customers

Provocative
Highlights
  • Morrisons has launched a festive menu for Christmas at its cafes, aimed at both adults and children.
  • Children's Christmas dinners exclude Brussels sprouts and include several popular items for a low price.
  • This initiative reflects Morrisons' efforts to create a family-oriented dining experience during the holiday season.
Story

In preparation for Christmas, Morrisons has introduced a new festive menu catering to both adults and children at its cafes. The updated menu provides various options to appeal to families and holiday shoppers alike, fulfilling the demand for festive dining experiences. The children's Christmas dinner includes turkey, crispy potatoes, pigs in blankets, gravy, and peas, offered at an affordable price of £3.95. However, Brussels sprouts have been intentionally excluded, a decision praised as children often find them unappealing. Alongside the special children's meal, Morrisons is also implementing a 'Kids Eat Free' initiative, ensuring that meals can be provided at no cost for kids. For adults, the Christmas menu features starters like Prawn Cocktail and Tomato and Basil Soup, along with dessert options including Christmas Pudding and Hot Caramel Apple Pie, all reasonably priced for the festive season. This initiative aligns with the supermarket's goal to create a family-friendly dining experience during one of the busiest shopping times of the year, making it accessible to a wider audience. Chris Strong, representing Morrisons, articulated the rationale behind excluding Brussels sprouts for children, noting their divisive nature at the Christmas dinner table. The company aims to promote inclusivity with their festive offerings while respecting children's tastes. The vegetarian and vegan options available on the menu ensure that dietary restrictions are taken into account, allowing more people to enjoy the festive spirit. As festive dining becomes increasingly popular, Morrisons is positioning itself to attract families and holiday shoppers with appealing meals that cater to different preferences. The changes coming into place can significantly impact the shopping experience at Morrisons, potentially enhancing customer satisfaction and loyalty during the seasonal rush.

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