Abbott and Big Ten Launch Nationwide Blood Donation Competition

In response to a critical blood shortage in the United States, Abbott Laboratories has partnered with the Big Ten Conference to launch a unique blood donation competition called 'The We Give Blood Drive.' This initiative is set to take place during the 2024 college football season, from September 26 to December 6. The competition aims to engage students, alumni, and fans of the 18 member schools, encouraging them to donate blood and support their respective institutions. The campaign is particularly timely, as the U.S. is facing one of the most significant blood shortages in a generation, exacerbated by a decline in younger donors. Blood donations are essential for various medical needs, including trauma care, maternal health, and cancer treatment. By leveraging the competitive spirit and school pride inherent in college sports, Abbott and the Big Ten hope to inspire a new generation of blood donors. Throughout the competition, donation totals will be tracked live on the Big Ten's official website, with each donation counting as one point for the respective school. The school that accumulates the most points will be honored with a $1 million donation from Abbott, aimed at advancing health initiatives within the school or community. This partnership not only highlights Abbott's commitment to public health but also reinforces the Big Ten Conference's dedication to community service and student engagement. The initiative is expected to foster a sense of camaraderie and competition among schools while making a significant impact on the national blood supply.